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The PPS Virtual University brings leading pricing executives to speak directly to pricing professionals for real results!  

Whether you’re looking for tactics to lead a Digital Transformation, develop a compelling pricing strategy around Artificial Intelligence, or use analytics to find hidden profits, the PPS Virtual University has resources.  

The 2019 Virtual Summit will feature interviews and live interactions with seven leading pricing professionals in various industries! Learn the secrets to their business success directly from the practitioners and take the steps back to your companies to make them work for you. 

Ask questions, engage with other registrants and access the archives for more pricing strategies and interviews that will only enhance your pricing career. If you're unable to attend live- all registrants will have receive the replay link so there is no excuse not to take advantage whenever the business schedule allows. 

Join us for the next wave in pricing - the PPS Virtual Summit! 


Engage with industry thought leaders who will transform the way you think about business growth.


Director Of Global Yield and Pricing


Collaboration and visibility across stakeholder teams is imperative when it comes to pricing. Implementing a pricing strategy cannot be done in isolation, and ensuring that key partners are brought in at the right time will solidify one’s success. Investing in relationships of confidence and trust across an organization not only leads to the creation of “pricing allies”, but also improves field of vision, line of site, and situational awareness.

Turn this extended reach and enhanced visibility into super powers! If you create organizational support and hold onto it tightly, you will ultimately succeed. Teamwork and alignment boosts effectiveness - don’t bypass that by working alone. Unity Builds Strength.

BIO: Erik Szobota is the Director of Global Yield and Pricing at Twitter, Inc. Over the past decade, he has held various Yield and Pricing positions in the media industry, most notably at Turner (TNT, TBS, Cartoon Network, Adult Swim, TruTV), ABC Digital and CNN Digital. In his current role, Szobota is responsible for partnering with cross functional teams to provide proactive and strategic insights that drive revenue growth. His primary focus is identifying advertising and revenue opportunities through segmentation, inventory pricing analysis, utilization reporting and channel optimization through predictive modeling. Szobota holds a Bachelor’s degree in Music Management from The Hartt School (University of Hartford) and a Master’s of Science degree in Project Management from Boston University.


Senior Manager, Pricing, Product, and Strategy 


A millennial marketing professional with zero pricing experience gets invited to build a value-based pricing department in an industry that has been implementing "cost-plus" strategies for 20 years. How do you build a pricing strategy in a practice or industry in which you have no experience? Where do you even begin? Also, how do you gain credibility for your pricing strategies when you are starting completely from scratch? Designed for pricers with limited experience or who are just beginning their pricing careers, this presentation will include tales of growth, failure and success, as well as lessons learned and key take-aways for building a department, experience, and credibility all at the same time.

BIO: Jordan Montag is the Senior Manager of Pricing and Product at Athlon Solutions, a specialty chemical company servicing the petroleum refining industry. He has global experience in product management and strategy development, having managed both in Fortune 500 and start-up environments. He specializes in managing teams and activities focused on process improvement, product marketing, cost management, strategic planning, pricing, and communications. He is green-belt trained and has a B.S. in Biochemistry from Louisiana State University. 


Sr. Strategic Pricing Managr


You are the new pricing leader in the largest and most profitable subsidiary of a global, publically traded supply-chain conglomerate. Your mission is to create, communicate and execute a pricing and revenue strategy throughout North America. Three months into the mission, you have a baseline on which to build your strategy. You are in your first meeting with the C-Suite. They wait expectantly for the diagnosis. The meeting summarized in one word: culture.  

Culture is a complex word that carries different meanings that can influence price optimization and revenue management within the global corporation. Learn through real-world examples how to make everyone in your company want to join your new “value pricing” culture.  

BIO: Patience Mutiso has been a pricing practitioner for two decades. She has pricing, strategy, leadership, revenue management and finance experience in multiple business-to-business (B2B) industries, making her a “go-to” person in helping organizations transition from cost to value-based strategies. She has a master’s degree in Telecommunications (MSTM) Management from the University of Oklahoma, Spears School of Business, an MBA in Finance from Oral Roberts University and a Bachelor of Commerce in Marketing from the University of Nairobi.  


Global Pricing Stratigist


Pricing teams have the unique advantage of consulting with sales, finance, marketing and management on a regular basis. However, despite this access, pricing is often left out of key strategic decisions. If your pricing team wants to make the move from impact to influence, selling your value proposition is key. With so many touchpoints, pricing can have a tremendous amount of influence on shaping and executing strategy when given the right seat at the table. In this session, presenter Katie Wei, a former sales executive turned pricing strategist, will tell the story of how she moved a pricing team from performing data entry and transactional reporting to becoming a key player on the strategy  

BIO: Katie Wei is the leading pricing strategist at Hypertherm, a U.S. based manufacturer of industrial cutting systems and software. She has led the expansion into new global markets, managed all acquisition pricing integration, and is on the channel strategy advisory panel. She has a passion for excellence in pricing strategy, policy and modeling. She has been a member of PPS since 2010 and holds a Bachelor of Science in Management from Central Connecticut State University.


North America Pricing Director 


As levels of competition within various industries steadily increase, pricing executives are utilizing competitive pricing information when structuring product prices while leveraging data to ensure a competitive position within the market. Creating a formal relationship between pricing and competitive intelligence functions in order to support the collection and aggregate use of pricing data will ensure product prices are as viable as possible.  

BIO: Prakash is currently the North America Strategic Pricing Director at LivaNova based in Houston, Texas. A medical device leader in Neuromodulation and Cardiac Surgery. Prior to that Prakash was the Head of the Global Sales Operations, Strategic Pricing and Competitive Intelligence function at Capsugel (now part of Lonza), a global CDMO leader in the biopharma and consumer health & nutrition market. Here he led the development of best-in-class sales operations, pricing and competitive intelligence capabilities, infrastructure and processes. 

Before that he was with Stryker Orthopaedics, a Fortune 500 medical device technologies firm, where he managed strategic pricing, competitive intelligence and supported negotiations of pricing agreements and management of Requests for Proposal (RFPs).  

Previously, Prakash worked at Parametric Corporation (PTC), where he worked for the past five years and held the position of Global Pricing & Packaging Program Manager. In that role, Prakash was responsible for planning and implementing the strategic direction for PTC in new pricing initiatives across all product lines and geographies. Prior to PTC, Prakash worked for Infinata (a subsidiary of GlobalData) and EMC2 (now part of Dell) in roles of increasing responsibility.

Prakash earned his B.Eng. degree in Chemical and a MS in Operations Management and Info. Tech from Worcester Polytechnic Institute (WPI). He also earned his MBA with a concentration in Marketing and Entrepreneurship from Babson College and an Executive Education in Strategic Decision & Risk Management from Stanford University. Prakash is certified as a Project Management Professional (PMP), Agile Scrum Master (CSM), Pricing Professional (CPP), and Competitive Intelligence Professional (CIP-I).


Manager of Product Pricing 


Have you faced situations in which stakeholders wanted to implement a change to pricing strategy, but the analysis showed that the risks outweighed the opportunities? Or a review of the situation revealed that there were mistakes in contracts with business partners that needed to be corrected? When confronted with difficult situations, Pricing Managers need to have the tools and the confidence present their analytics findings and recommendations in a constructive manner that will be both understood and well-received by executive management. Designed for pricers with moderate to intermediate levels of experience, this session will teach pricers how to approach these types of discussions by being prepared to protect the organization, maintain relationships, and build trust.  

BIO: Danielle Ray has more than 20 years of experience specializing in procurement, finance, and pricing in multiple manufacturing companies and industries. Her diverse experience has provided a career focused on building strong business acumen, including in her current role as Manager of Product Pricing at TE Connectivity. In recent years, she has focused on building strong analysis around optimizing pricing for growth opportunities. She earned her Bachelor of Science in Management from Penn State University.


President of Product Management & Chief Pricing Officer


High complexity in your business, rapidly rising costs, a culture focused on defending volume, decentralized price decision making and a challenging data environment all add up to a “perfect storm” of issues. Combine this with demands for quick results. Driving cultural change around pricing and achieving bottom-line results in such an ecosystem requires managing change around multiple dimensions simultaneously. Ultimately the mindset, habits and how front line commercial organization conducts its work has to change. In this keynote, attendees will learn how to create a sustainable operating model for pricing improvements and how to engage the organization around building the right pricing culture.  

BIO: Varun Ratta is the SVP of Product Management and Chief Pricing Officer at Solenis, a leading supplier of specialty chemicals for the pulp and paper industry and water treatment sectors. Prior to joining Solenis, he worked with several large chemical companies to drive profitable growth, commercial excellence and EBITDA improvement results. He holds a B.S. in chemicals engineering from IIT Kharagpur, a M.S. and Ph.D. in Chemical from Virginia Tech and MBA from UT-Austin.

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GET Virtual Summit 2019 ANNOUNCEMENTS


The Pricing Virtual Summit 2019 will be an immersive, interactive and invaluable experience taking place over four hours on the PPS Crowdcast platform - a link will be provided to registrants for live access.  

During each session, expert practitioners will share their proven strategies, up of engaging keynote presentations and panels from some of the brightest minds in conversion and digital marketing. 


February 20th, 2019:

1:00 PM EST Varun Ratta 1:30 PM EST Danielle Ray 2:00 PM EST Jordan Montag 2:30 PM EST Patience Mutiso 3:00 PM EST Prakash Bhatia 3:30 PM EST Katie Wei 4:00 PM EST Erik Szobota

There will be time for Q &A as well as brief intermissions in between Speaker presentations.

**All registrants will receive full access to the playback.


The 3rd Annual 2019 Pricing Virtual Summit is hosted on the PPS Crowdcast platform. Registrants can interact live, engage in real time audio and visual content and access the full playback at any time. 

We proudly continue to offer flexible learning at any time from anyplace in the world to pricing professionals and practitioners.